1. Is he/she
the right speaker for the job?
General Norman Schwartzkoff to speak on trade show sales? Not
a match. Stormin' Norman to speak on strategic planning?
Now you're talking. ABC's Sam Donaldson to fill in for
an MTV host? Think it again, Sam.
2. Can you always afford your choice?
Not in every case but don't give up too quickly. A speaker who
might seem out of range for your budget might still work out.
The right speaker increases your ticket sales and attendance
- Try to get
an event co-sponsor to help share the costs.
- Remember that
the right speaker increases your registration and attendance.
- Move money
over from other budgets (advertising, training, promotions, other
- Speakers will occasionally
adjust fees because of your event's location (Meeting close to
the speaker's home or across country? Meeting in Maui
- that's attractive. Meeting in Yuma again - that probably
- Your connections to a cherished
cause can make a difference (scouting, cancer cure fund-raising,
your date and several alternatives.
- Find out if your venue of choice
- Check for conflicting events.
- Determine your budget and which other
budgets you could tap into.
- Call Steve's office to hold the date.
- Confirm your venue.
- Confirm your speaker.
- Set your promotion with people, tasks,
timelines and measurements.
- Print what you need (flyers, etc.)
- Pre - registration ...
Stewart Seminars to book him! (760) 298-8146